Media Budget · 2027

AllerEase

2027 Media Budget

& Fort-Woodlock Model

Modeling sales lift from media spend using the Fort-Woodlock equation: Awareness × Purchase Intent × ACV = Dollars. Doubling SKUs at Walmart, capturing 3 of 4 Mainstays SKUs, and scaling from $1.5M to $12M.

#1 Allergy Bedding Brand
Allergist Recommended
4.5★ · 30K Reviews
Full National Distribution
Prepared by OBM
Confidential
AllerEase Mattress Protector

27%

Aided Awareness

68%

Purchase Intent

AllerEase· 2027 Media Budget
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