obm insights™
Know Your Audience.
Own Your Market.
OBM Insights™ provides deep audience insights, helping to uncover who your audience is, what motivates them, and how they engage with content and causes.
It highlights key demographic and psychographic profiles, pinpoints their media consumption habits, and identifies "whitespace" opportunities for reaching new, high-potential segments. Ultimately, this discovery empowers marketers to refine targeting, optimize messaging, and drive more impactful campaigns.
What's Included
A full picture of your audience ecosystem.
Audience Demographics
Gender, age, income, and ethnicity breakdowns with indexing vs. category averages.
Psychographic Profiles
Values, interests, and behavioral motivators that drive purchase intent.
Media Consumption Habits
Where your audience spends time — web, social, TV, and streaming.
Whitespace Opportunities
Under-tapped segments and adjacencies your competitors aren't reaching.
Sample Outputs
Data-driven. Visually clear.
Income Index
vs. category average
$100–150K bracket 1.39× overrepresented
Ethnicity Breakdown
Audience composition
Brand Sentiment
12-month trend
Competitive Share of Voice
Your brand vs. key competitors across content categories
Wireless Bras
Bodysuits
Firm Control
Lightweight Feel
Inclusive Sizing
Daily Comfort
Areas of Strength
Dominant presence in core categories signals strong brand authority and audience trust.
Whitespace Gaps
Identified adjacencies where competitors are underinvesting — prime territory for expansion.
Illustrative data shown above. Your actual report reflects your brand's real audience signals across web, social, and TV sources — built specifically for your category and competitive set.
Data Methodology
Powered by rich and diverse data sets
across web, social, and TV.
8M Opt-In Web User Panel
Sourced from DSPs via an 8 million opt-in web-based user panel, capturing real browsing behaviors across thousands of content categories.
Meta Public APIs
Social signals derived from Meta's public APIs, surfacing engagement patterns, content affinities, and audience sentiment at scale.
30+ Streaming Partners
TV data partnerships include Hisense / VIDDA / TCL, Cable O&Os, TiVo, and Peerlogix — inclusive of 30+ streaming partners for comprehensive viewership intelligence.
Pricing
Invest in knowing exactly who you're talking to.
$12,000
One-time engagement
- Demographic & psychographic audience profiles
- Media consumption habits report
- Whitespace & adjacency opportunity map
- Competitive share-of-voice analysis
- Brand sentiment trend report
- Strategic recommendations deck
- 60-min readout with OBM strategy team
OBM Clients
Complimentary
OBM Insights™ is included as part of your active engagement. Reach out to your account lead to initiate your report.
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