OBM Performance
Case Studies
Real campaigns. Real results. Every number here is measured, attributed, and ours to stand behind.
Predictive targeting. Product recall that actually moved.
Objective
A CPG brand sought to increase awareness among potential buyers using cross-device display, rich media, and video to stay top of mind.
OBM Solution
ML models scored impression opportunities in real-time for product recall impact. Custom mobile rich media units engaged potential buyers in an interactive manner.
Campaign Results
Lift in Product Recall
Mobile Rich Media Engagement
Cross-Device Video Completion
There's more behind this one. Full attribution methodology, model architecture, and raw data — for qualified partners only.
See if you qualifyNot just impressions. Actual households buying more.
Objective
A CPG brand aimed to increase sales among current buyers, health enthusiasts, and competitors' buyers using cross-device video.
OBM Solution
ML models identified customers with the highest likelihood of purchasing in-store. Custom audience insights used a live poll unit to capture relevant segments.
Campaign Results
Increase in Sales Per Household
Incremental Sales from Brand Switchers
There's more behind this one. Full attribution methodology, model architecture, and raw data — for qualified partners only.
See if you qualify$1.2M in incremental sales. 2x return. Measured.
Objective
A CPG brand sought to increase sales to current and new buyers across multiple retailers using display, rich media, and video.
OBM Solution
ML models identified customers most likely to purchase in-store. Custom rich media units engaged shoppers and drove product discovery.
Campaign Results
Incremental Return on Ad Spend
Total Incremental Sales
There's more behind this one. Full attribution methodology, model architecture, and raw data — for qualified partners only.
See if you qualify70,000 store visits. Tracked. Attributed. Proven.
Objective
A CPG brand sought to increase awareness among big-box shoppers and drive in-store purchase.
OBM Solution
ML models scored impression opportunities for store visit likelihood. Custom rich media units increased engagement across mobile and desktop.
Campaign Results
Visitors to Big-Box Locations
Mobile Rich Media Engagement
Location Button Interactions
There's more behind this one. Full attribution methodology, model architecture, and raw data — for qualified partners only.
See if you qualifyQualify for Access
Want to go deeper?
OBM shares detailed modeling architecture and proprietary frameworks selectively with qualified enterprise partners. If you qualify, we'll take you inside the numbers.